Colour is the very first feature we see on an object or in a space, and it immediately leads us to the conclusion whether we like what we see or not. Colour is vital, more so than we generally realise. That is why it is so important for any company making colour decisions; the understanding of colours, drivers and colour trends is fundamental. So, what is a colour trend? Our colour preferences are both static and evolutionary. However, they are not fully decided by ourselves: Instead, they are influenced by a mix of external drivers that reinforce certain colour areas more than others. This is what a colour trend is.